Shifting focus from just customer satisfaction to managing the entire customer journey.
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Tie Kotler's theories to modern companies like Apple, Netflix, or Tesla to ground the concepts. Marketing Management By Philip Kotler 16th Edition Ppt Free
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Comprehensive Guide to Marketing Management by Philip Kotler (16th Edition) Distributing the official PPTs for free violates copyright
Ensuring every employee understands the brand promise.
Gathering information and scanning the macroenvironment.
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Explicit definitions of the target segments and positioning statements.