The State of Entertainment: Key Trends and Popular Media from Early 2021 (Reflecting on 24 01 21)
Popular media moments that resonated most strongly were those that addressed current societal conversations, reflecting a demand for content with substance.
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To fully appreciate the state of entertainment on this date, consider these key numbers:
News and entertainment merged into short, 60-second clips, forcing traditional media outlets to adapt their delivery styles to stay relevant. 🎮 Gaming as the New Social Square The State of Entertainment: Key Trends and Popular
The Reuters Institute's 2021 media predictions, published in early January, noted that three-quarters of editors, CEOs, and digital leaders said COVID-19 had accelerated their plans for digital transition. Driving digital subscriptions was rated an important revenue focus for 76 percent of the sample, ahead of both display and native advertising—a complete reversal from 2018. Publishers expected an average of four different revenue streams to be important in 2021, with e-commerce and events following subscriptions as top priorities.
Disney+, Netflix, HBO Max, and Amazon Prime Video were locked in fierce competition for subscriber retention. Disney+ experienced astronomical growth, leveraging its intellectual properties (IP) like Star Wars and Marvel to draw millions of cord-cutters. 🎮 Gaming as the New Social Square The
On January 8, 2021, an emerging artist named Olivia Rodrigo released her debut single, "Drivers License." By January 24, 2021, the song was a certified global juggernaut, shattering Spotify streaming records and dominating the Billboard Hot 100. Its meteoric rise was fueled almost entirely by TikTok creators using the audio to express heartbreak, showcase aesthetics, and analyze the rumored real-life drama behind the lyrics.