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The book by Sangeeta Sharma , PhD, is a prominent academic text published by PHI Learning . It is primarily designed to introduce students to the foundational theories and practical realities of the Indian entrepreneurial landscape. Core Themes and Content
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Entrepreneurship Development by is a comprehensive academic text published by PHI Learning that serves as a guide for students and aspiring entrepreneurs to understand the business landscape in India. Core Content and Objectives The book is published by PHI Learning Pvt
MSMEs, Ideation, Startup India, Family Businesses, Rural Ventures Paperback & Authorized Kindle Edition Core Curricular Framework of the Book
Details how to structure operational strategies and marketing frameworks.
Indian startup ecosystems, government schemes, and creative innovation Key Themes Covered in the Text 1. Innovation and Value Creation
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Entrepreneurship Development Dr. Sangeeta Sharma is a comprehensive academic resource primarily designed for B.A., BBA, and commerce students to bridge the gap between theoretical concepts and practical entrepreneurial ventures. Published by PHI Learning
The content is organized systematically, using tables, diagrams, and illustrations to simplify complex concepts.
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Her expertise, however, extends across multiple academic disciplines. She is also a distinguished Professor at the Birla Institute of Technology and Science (BITS), Pilani, specializing in Advertising, Technical Communication, Creative Thinking, and Linguistics.