PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Global brands are heavily investing in Indian lifestyle influencers. The challenge lies in maintaining authenticity. Creators who seamlessly integrate brand sponsorships into their genuine daily routines are surviving longer than those who turn their feeds into pure advertising spaces.
Food in India is a language of love. It’s moving beyond the global "curry" stereotype. Today’s lifestyle sees a mix of hyper-local regional cuisines (like Naga smoked pork or Malvani seafood) gaining popularity alongside a massive café culture. However, the soul of the kitchen remains the Masala Dabba (spice box), used to create meals that are balanced according to the seasons. The Creative Expression sonakshi sinha sex photo video desi mobi co patched
Indian festivals and celebrations are an integral part of its cultural heritage. With a plethora of festivals throughout the year, Indians come together to rejoice, worship, and celebrate the triumph of good over evil. Diwali, the festival of lights, Holi, the festival of colors, and Navratri, the festival of dance and music, are just a few examples of the many vibrant celebrations that dot the Indian calendar. These festivals are a testament to the country's rich cultural diversity and its ability to bring people together in joy and celebration. Global brands are heavily investing in Indian lifestyle
Food is the most accessible entry point to Indian lifestyle. However, the diversity is staggering. A person from Punjab eats a different breakfast than a person from Kerala. Food in India is a language of love
An Indian living room is not a museum; it is a multi-functional space. It is a bedroom, a workspace, and a dining area. Lifestyle content about home decor must address:
Work-life balance in India looks different. It isn't a 9-to-5; it is a 10-to-7 with a two-hour lunch break. The chai wallah (tea seller) is the unofficial HR manager. Lifestyle content here focuses on:
Showcases the hundreds of regional ways to drape a single piece of unstitched cloth.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
